Nikon executive: “we want to increase the development speed of new products and shorten the lead time to put out new products”


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The Japanese website Newswitch published an interview with Nikon Executive Officer Gokyu ShinYoshimi. Here is a brief recap:


  • Nikon's sales for the 2019 fiscal year fell 22% for the interchangeable-lens camera and 18% for lenses compared to the previous year
  • In the future Nikon wants to increase the development speed of new products and shorten the lead time to put out new products (Z-mount)
  • "Smaller and lighter" is the future trend (while talking about the new Nikkor 500mm f/5.6E PF ED VR lens)
  • Nikon's future plan: to fully develop the Z system

Source: Newswitch, via Digicame-info



The post Nikon executive: “we want to increase the development speed of new products and shorten the lead time to put out new products” appeared first on Nikon Rumors.


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