Leica L-mount press release


admin

Administrator
Staff member
#1
Here is the portion of Leica's press release talking about the L-mount

The Game-Changing L-Mount

The new L-mount sets a new industry standard and marks the start of a new era of creative freedom. A first of its kind, the mount will allow for a nearly limitless array of options by combining different interchangeable lenses with cameras featuring different sensor formats. This user-friendly solution pioneered by Leica in strategic collaboration with Panasonic and SIGMA, three key players in the camera space, will allow photographers to mix and match any of the three manufacturers’ full-frame and APS-C cameras with any lens from each other’s product portfolios, thereby opening an untold number of creative possibilities in any photographic situation.

Dr. Andreas Kaufmann, Chairman of the Supervisory Board of Leica Camera AG and majority shareholder notes, “In the rapidly growing market for mirrorless system cameras, users seek increasingly greater product diversity to fulfill a wide range of different photographic needs. To meet these needs, we have decided to work together with prominent partners in the photographic segment. Our long-established partnership with Panasonic is a collaboration based on mutual trust, and the company's expertise in the area of electronics is unquestioned. SIGMA is also a highly respected company that has become firmly established, especially in the areas of optical design and lens manufacturing and is able to perfectly complement our existing portfolio of L-Mount products.”

The L-mount features a large diameter, which ensures maximum product diversity, as well as multiple electrical contact points, allowing for seamless communication between the lens and the camera. It boasts first-rate quality, featuring four prong segments, wear-resistant stainless steel manufacturing and, and with the dependable Leica SL-System protection from spray water.

Mr. Tetsuro Homma, Senior Managing Executive Officer, Panasonic Corporation notes, “Panasonic has always focused on revolutionizing the camera sector to make the lives of photo enthusiasts easier, more sophisticated and more enjoyable. Our longstanding partnership with Leica has brought many high-performance and high-quality digital cameras to the market; fusing Leica's superior optical technology with Panasonic's digital technologies. Our partnership has enabled us to accelerate the development of excellent digital camera products, and the L-Mount alliance with Leica and SIGMA is a great example of such acceleration. This is an alliance of growing players, which will make a fundamental difference to the future of the imaging industry.”

“As SIGMA strives to develop high performance, high quality and innovative products, this alliance will strengthen the level of completion and the extensibility of our camera system and provide greater user benefits,” noted Mr. Kazuto Yamaki, Chief Executive Officer, SIGMA Corporation. “Leica is a magnificent company that has been contributing to photographic cultures for more than 100 years, and Panasonic is leading the industry by developing reliable technologies across various fields. Together with SIGMA’s unique, high performance and high quality products, the L-Mount will evolve as an extremely attractive system for users.”

This strategic partnership, at its core, will allow customers to choose from a much wider selection of cameras and lenses without limiting themselves to one specific brand. Photographers can expect future product announcements from Leica Camera, Panasonic and SIGMA that will adhere to this new standard.

Read more: https://leicarumors.com/2018/09/25/...nnouncements-at-photokina.aspx/#ixzz5S7y0HjDE
 
Top